LIVE GROWTH EXPERIMENT · MARIA_GROWTH_001

CONGRATULATIONS.
YOU CONVERTED.

You just entered a live growth experiment created by a marketer who got tired of sending herself through a recruitment funnel that doesn't convert.

After 600+ job applications, I decided to do what I'd tell a company to do when a channel keeps spectacularly underperforming: Stop assuming more volume will fix the problem. Find out where the system is actually breaking. So I did. I stopped treating myself like an applicant. I became the growth problem.

HIRE MARIA → GIVE MARIA A PROBLEM →
Yes. This is real. And obviously I'm measuring it.
CAMPAIGN STATUS LIVE
PRODUCT
MARIA GESTER
Growth & Marketing
EXPERIMENT MARIA_GROWTH_001
OBJECTIVE Employment + Revenue
PREVIOUS CHANNEL Job applications
APPLICATIONS 600+
PERFORMANCE Spectacularly underperforming
WORKING HYPOTHESIS Not necessarily a product problem.
PRIMARY CONVERSION Hire Maria
SECONDARY CONVERSION Give Maria a problem
VISITOR STATUS YOU
✓ CONVERTED
THE MARIA GESTER GROWTH EXPERIMENT

WHAT HAPPENS IF YOU STOP
TREATING A JOB SEARCH LIKE
RECRUITMENT -

AND START TREATING IT LIKE A
GROWTH PROBLEM?

After 600+ job applications, doing more of the same isn't a strategy.

If this were a company's growth problem, I wouldn't keep increasing volume.

I'd find out where the system is actually breaking.

So that's exactly what I'm doing.

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