Marknadsföring

How platforms are constantly evolving and what you need to consider in digital marketing

Digital marketing has changed dramatically over the past 10+ years, and I’ve seen it up close. The platforms we work with are constantly updating and changing at a rapid pace – sometimes it feels like we barely get the chance to adapt before the next change hits.  The continuous changes in platforms mean that we have to be ready to adapt our strategies in a heartbeat, and that requires staying updated and flexible.

 

Algorithms: The ever-changing playing field

One of the biggest factors influencing digital marketing is the algorithms of the platforms. When I started my journey in digital marketing 10+ years ago, it was much easier to plan and run a campaign. But now? Algorithms on platforms like Meta and Google are always shifting. What worked last month might not work today, and what works today could be irrelevant next week.

What does that mean for me as a marketer? It means I need to be ready to quickly adjust my campaigns and strategies when algorithms change. I’ve learned to constantly test and optimize.

Audience behavior is always changing

Not only are algorithms changing – but our target audiences are too. When I first started working in digital marketing, Facebook was the dominant platform for marketing. Today, we see a growing focus on TikTok, LinkedIn, and other platforms. Consumer behavior changes based on the features and trends of each platform, and we need to be quick to adjust.

What should you keep in mind here? You need to stay on top of trends and ensure you’re reaching your audience where they actually spend their time.

The role of AI in marketing: A game changer

In addition to staying on top of algorithm changes and audience behavior, we can’t ignore the role that AI is playing in transforming digital marketing. AI tools are becoming essential for optimizing campaigns, analyzing big amounts of data, and even automating certain processes. However, just like with any tool, AI can only be as effective as the strategy behind it. It’s not a magic solution that can replace all the human creativity and decision-making that go into a successful marketing campaign.

What should you keep in mind with AI? AI is powerful, but it’s only as good as the input it’s given. It can help automate processes and offer insights at lightning speed, but it still requires human expertise to make sure you’re leveraging it correctly. Think of it as your trusty sidekick, not your marketing superhero.

It’s fast, and it requires quick decisions

In a world where algorithms and user behavior are changing faster than you can say ”conversion rate,” it’s crucial to be able to make quick and well-informed decisions. Marketing on social media and other digital platforms is no longer about just creating an ad and hoping for the best – it’s about constantly adapting and optimizing to maximize results. When you work with digital marketing, you need to make decisions fast and act on the insights you get from your campaigns.

This means you not only need to understand the platform features and algorithms but also have a sense of what’s working right now and be prepared to pivot quickly if needed.

The key to success: Flexibility and long-term thinking

Even though the changes are constant and sometimes rapid, it’s important not to lose sight of your long-term goals. Adaptation and flexibility are crucial, but at the same time, you need to keep an eye on the bigger strategy and objectives. Over the years, I’ve learned that you can never stop thinking long-term, even when changes are happening at lightning speed.

Conclusion

Digital marketing is a dynamic and challenging world where platforms and algorithms are constantly evolving. To be successful, you need to stay updated, be flexible, and continually optimize your strategies.

 

17 mars, 2025 by
Artificial Intelligence, Marknadsföring

Marketing in the age of AI: Smarter strategies or just louder noise?

AI in marketing isn’t new. We’ve been throwing around buzzwords like “machine learning,” “predictive analytics,” and “hyper-personalization” for years. But now? AI isn’t just a cool add-on. It’s rewriting the rules. The question is – are we actually getting better at marketing, or are we just making noise faster than ever?


AI: The 24/7 worker who never needs a break

AI is the overachiever in the marketing department. It analyzes data at lightning speed, optimizes campaigns in real-time, and even generates content. But let’s be honest, sometimes, it’s like that overly eager squirrel who gathers all the nuts… but forgets where they put them.

Take AI-generated copy, for example. It’s efficient, but does it always sound human? No. There’s a fine line between optimized and soulless. AI can churn out posts, but it takes a marketer to make them resonate. The magic is in the mix: let AI do the heavy lifting, but keep the human touch to make it compelling.

The death of gut feelings? Not quite.

Once upon a time, marketing decisions were part science, part instinct. Now, we have data on everything. AI can predict trends, personalize user experiences, and tell us exactly when to send that email or make a post.

But here’s the catch: data can only take you so far. If marketing were just about numbers, every brand would be killing it. The best strategies still require intuition, creativity, and a deep understanding of human psychology. AI can tell you what people click on, but it won’t always tell you WHY. And in marketing, the WHY is everything.

More personalization, less creepy stalking

AI makes personalization easier, but let’s not turn it into digital surveillance. We’ve all seen those ads that follow us around like a clingy ex. “Oh, you looked at a lawnmower once? Well then, here’s a month of lawnmower ads.”

Smart marketers use AI to enhance experiences, not annoy people. The key is relevance without overstepping. If your audience feels SEEN instead of TRACKED, you’re doing it right.

So, where’s the balance?

The best marketers today aren’t just data-driven, they’re data-informed. They use AI to work smarter, not lazier. AI is a tool, not a replacement. It can crunch numbers, optimize ads, and write usable content, but it can’t replace creativity, storytelling, and gut instinct.

So yes, AI is changing marketing. But the best strategies still come from those who know when to trust the algorithm – and when to trust themselves.

14 mars, 2025 by