Digital Media

As you probably have seen lately, some brands (and other accounts) are using Snapchats snapcode ghosts as their profile picture on Twitter.
Why is that?

Let me start by explaining how a snapcode ghost works.
It’s a feature that you can use to easily add accounts you want to follow on Snapchat.
This is how you do it:

– Open Snapchat
– Turn your camera towards the snapcode (of the account) you want to follow.
– Take a picture (The camera should automatically recognize the snapcode)
– Delete the picture once it’s recognized.
Voilá!

So, now when you know how it works, you have probably already figured out why accounts are using their snapcodes as profile pictures on Twitter?
Exactly! To increase their followers on Snapchat.
It’s a brilliant way to get more followers and promote your Snapchat channel.
I think we might see this on other social media channels as well.

Mashables Twitter profile looks like this.

Snapchat has nearly 100 million daily active users and are growing as we speak. So I believe it’s here to stay.
What do you think?

By the way, I’m on Snapchat.
It’s one of my favourite social media channels at the moment, and I hope that I get the chance to explore it more in a social media marketer kind of way.

Happy snapping!