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#SthlmTechFest 2015

September 2nd I attended Sthlm Tech Fest at the Stockholm Waterfront Congress.
At #SthlmTechFest investor groups and startups mix together to network, pitch and make relevant new connections.
Ofcourse there are also regular tech-nerd attendees, like myself.
The event is organized by Tyler Crowley and his team. I must say that they did an amazing job putting all this together.

#sthlmtechfest

This was my first time attending this particular event, and I’ve heard a lot about it being male dominated.
And so was this years event.
In tech, it isn’t uncommon and I really hope we can change this male dominated tech world to become more gender diversified.

Unfortunatly I couldn’t cover both stages, so I focused on the main stage since that was the topics and panels I was interested in watching.

So I will get you my personal reflections about 3 of the topics on the main stage.

The future of investing had a really interesting panel:
Sonali De Rycker – Partner at Accel, Elizabeth Yin – Partner at 500 Startups and Hélène Barnekow from Telia Sonera.
Both Sonali and Elizabeth had very interesting inputs about investing in startups.
According to Sonali, the worst venture capitalists are the ones who don’t give a shit about neither the company nor the entrepreneur.
These two women were so inspiring that I instantly started follwing them on Twitter.
I recommend you doing the same if you are into tech, investors and startups. Brilliant women.

The future of gaming had a panel of only men, which I hope they will change for next year.
We definitly need more women in the tech-world that’s for sure.
The panel included: Peter Vesterbacka – Co-founder, Rovio (Angry Birds) + SLUSH, Tommy Palm – CEO, Resolution Games, Daniel Kaplan- Game Producer + Business, Mojang (Minecraft), Adam Schaub – VP Creative Production, King and Fredrik Wester, CEO at Paradox Interactive.
The discussion was mainly about VR (Virtual Reality) and how, if and when it would revolutionize the future of gaming. The panel had different opinions about the subject.

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The future of media made me slightly disappointed.
Mike Butcher from Tech Crunch who was moderating this panel did a great job.
He was funny, engaging and made the crowd laugh more than once during this panel.
Ryan Leslie, Cofounder and CEO of Disruptive Multimedia who presented a humorous pitch about his “Superphone”, was also a highlight.
But the panel was mostly about music and that’s not what I expected. And all of them were ofcourse men.
The panel: Rikard Steiber, MTGx who attended as his clone (Robot, since he was in Palo Alto), Shiva Rajaraman, Spotify and Per Sundin, Universal Music.

The startup pitches was, overall, really good and many of them made me laugh. The best one came from Lingio and included making fun of Donald Trump in a really engaging way. The audience loved it, and so did I.
Lingio is an app who makes it fun to learn language. I’m not sure what I think of the app, but the pitch was exceptional.

Peter Carlsson at Tesla made an interesting quote that I remember:
“All cars we make today, can in theory drive by themselves.”
An interesting statement and I’m sure we will see this soon, practically.
If I remember correctly, this was at the future of retail, a panel I just watched for the latter half.

To sum it all up, I enjoyed this event and will attend again next year for sure!

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Digital Media, English, Snapchat, Sociala Medier

Why brands use Snapcode ghosts on Twitter profile pictures

As you probably have seen lately, some brands (and other accounts) are using Snapchats snapcode ghosts as their profile picture on Twitter.
Why is that?

why brands use the snapcode ghost on twitter profile picture

Let me start by explaining how a snapcode ghost works.
It’s a feature that you can use to easily add accounts you want to follow on Snapchat.
This is how you do it:

– Open Snapchat
– Turn your camera towards the snapcode (of the account) you want to follow.
– Take a picture (The camera should automatically recognize the snapcode)
– Delete the picture once it’s recognized.
Voilá!

So, now when you know how it works, you have probably already figured out why accounts are using their snapcodes as profile pictures on Twitter?
Exactly! To increase their followers on Snapchat.
It’s a brilliant way to get more followers and promote your Snapchat channel.
I think we might see this on other social media channels as well.

mashable_snapcode
Mashables Twitter profile looks like this.

Snapchat has nearly 100 million daily active users and are growing as we speak. So I believe it’s here to stay.
What do you think?

By the way, I’m on Snapchat.
It’s one of my favourite social media channels at the moment, and I hope that I get the chance to explore it more in a social media marketer kind of way.
snapcode

Happy snapping!

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